Instagram just launched IGTV : video platform for Instagram to go against YouTube

The biggest photo & video sharing platform, Instagram has announced their most exciting upcoming feature dubbed IGTV.

IGTV is a new app for watching long-form, vertical video from your favourite Instagrammers.  While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.

So here’s what you need to know about IGTV:

  • videos are full screen and vertical.
  • videos aren’t limited to one minute, can be up to an hour long.
  • has channels (the creators are the channels).

IGTV will be rolling out globally over the next few weeks on Android and iOS.






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