PUMA has teamed up with Lola Plaku, music industry power player and Lola Media Group CEO to release the exclusive PUMA Nova GRL PWR sneaker in February.
This is Lola’s first sneaker release as part of PUMA’s Co-creative platform. “Lola is known for spearheading a mission to empower young women, and this partnership pays tribute to her efforts with a Nova sneaker pack aptly titled GRL PWR,” says Yassine Saidi, PUMA’s Senior Head of Select. “Lola inspires others to create change and push culture forward, making her the perfect co-creator of the new Nova.”
Designed by Lola, the Nova GRL PWR shoe has a bold, 90’s inspired silhouette, rendered with a slim mesh upper with leather overlays and vibrant colour blocking. Lola chose distinct colour palettes for the sneaker, dropping in two colourways, Black–Surf the Web and Peach Bud–Pearl Blush. With GRL PWR branding on the heel tab, the look is finished with a lace closure system. A natural trendsetter, the GRL PWR woman embraces her feminine side while still valuing the comfort and street style swag that compliments her active lifestyle.
Featured in the campaign-directed by Lola Plaku are Bambii Azan, Enisa, Lauren Ledford and Marz Lovejoy, shot by photographers Jay Jackson (@younginwithacanon) and Lexis Rother (@ro.lexx), and styled by Bobby Bowen.
The PUMA Nova GRL PWR, retailing for R1 799, will be available from Friday, 01 February 2019 at:
- PUMA SELECT (Joburg & Cape Town)
- The Office London
- Superbalist and selected retailers.