Standard Bank has launched an innovative new campaign to help South Africa’s budding entrepreneurs turn their side hustles into their main hustles by providing them with funding equivalent to as much as one year’s salary in order to encourage them to take the plunge and start their own business without the fear of losing their monthly income.
Also hitting TV Screens, the `My Fearless Next’ will be on SABC 1, Wednesdays at 8:27 PM (from 18 July to 29 August 2018.)
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The `My Fearless Next’ Campaign is targeted at young entrepreneurs who are working nine-to-five corporate jobs but have started a small business on the side, either to earn additional income or to fulfill their entrepreneurial ambitions. To qualify, candidates must be active Standard Bank account holders that have a running business.
“A lot of young entrepreneurs are working eight or ten-hour day corporate jobs and running their small businesses after hours and on weekends,” says Cleo Zwane, Senior Marketing Manager for Business Banking at Standard Bank.
“The result is that they are too afraid to quit their jobs and focus all their energy on their small business because they are reliant on their salaries. What we want to do is remove the risk of being without a salary and provide a platform for young entrepreneurs to take their next entrepreneurial step without having to labour under the fear of losing their income.”
The three-month `My Fearless Next’ campaign launched on 4 June and will run until 29 August 2018. Applicants can enter via an online application from June to July. Six contestants will be drawn weekly and sent to a one-day boot camp. One winner will be selected each week and sent to the final round. This process will happen for six weeks in a row to give us six finalists at the final round event.
The overall winner will then be announced at an exclusive event in August and will receive up to one-year’s salary, capped at R1 million, as well as mentorship from Standard Bank’s Entrepreneur Development Program.
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