PUMA South Africa is hiring a Sportstyle Marketing Manager to lead local marketing campaigns that connect the brand with South African consumers through fashion, music, entertainment, sport and streetwear culture.
The successful candidate will be responsible for planning and managing marketing campaigns, product launches, brand collaborations, events and partnerships with influencers, celebrities, creators and other talent.
They will also work with local and global teams to ensure PUMA’s marketing campaigns reflect South African culture while supporting the brand’s business goals.
Key Responsibilities
The successful candidate will be responsible for:
- Marketing Strategy: Develop and execute seasonal marketing plans that align PUMA’s global strategy with the South African market.
- Campaigns and Product Launches: Plan and manage Sportstyle campaigns, new product launches and brand collaborations.
- Talent and Partnerships: Build relationships with talent across fashion, music, entertainment, sport and streetwear, including influencers, celebrities and content creators.
- Cultural Trends: Identify emerging talent, new trends and cultural opportunities that can help PUMA connect with local consumers.
- Product Seeding: Manage the distribution of PUMA products to selected influencers, creators and other relevant individuals to increase brand visibility.
- Social Media and Content: Coordinate the creation and distribution of marketing content across social media and other platforms.
- Events and Activations: Plan and deliver brand events, experiences and cultural activations.
- Team Collaboration: Work with local and global teams, agencies, suppliers and production partners to deliver campaigns on time.
- Budget Management: Manage marketing budgets and ensure campaigns are delivered efficiently.
- Performance Reporting: Track campaign results, analyze performance and identify ways to improve future marketing activities.
Requirements
To qualify for the position, applicants should have:
- A relevant qualification in Marketing, Communications, Brand Management, Business, Fashion or a related field.
- At least five years of relevant work experience in marketing, fashion, streetwear, entertainment, influencer marketing or a related industry.
- A valid driver’s license.
- Experience planning and managing marketing campaigns, product launches and brand activations.
- Experience working with influencers, celebrities, athletes, content creators, agents, managers or stylists.
- Knowledge of product seeding, social media campaigns and content production.
- Experience managing events, suppliers, agencies and production teams.
- Strong project management, budgeting and reporting skills.
- A good understanding of South African consumers, fashion, music, entertainment, sport and youth culture.
- Existing connections within South African fashion, music, entertainment, sport, creator or streetwear communities.
- The ability to identify emerging talent and build strong professional relationships.
How to Apply
Interested candidates can apply online through PUMA’s official careers platform: https://puma.wd502.myworkdayjobs.com/Jobs_at_Puma/job/Cape-Town-Office/Sportstyle-Marketing-Manager_R43980/apply
Applicants should follow the online application process and upload the required information.
