Beyoncé and Levi’s debut of The Denim Cowboy, the final installment of the year-long Levi’s REIIMAGINE campaign.
The film weaves together the three previous chapters, revealing the campaign as more than a reinterpretation of iconic Levi’s advertisements — it is the creation of a new narrative centered on empowerment and rewriting the rules. Shown throughout The Denim Cowboy are Levi’s icons and hero pieces from the new BEYONCÉ x LEVI’S denim collection that serve as the film’s uniform and latest cornerstone of the partnership with Beyoncé, highlighting the brand’s denim lifestyle leadership.
Beyoncé stuns in a crystalized ‘90s Shrunken Trucker paired with the 501 Curve jeans, a new and groundbreaking 501 silhouette designed to celebrate and fit curves without compromising the authentic straight-leg silhouette that makes the 501 so timeless and enduring. Channeling the bold glamour first unveiled in Pool Hall, the Western Crystal ’90s Shrunken Trucker and Western Crystal 501 Curve jeans emerge as the standout statement pieces of the BEYONCÉ X LEVI’S denim collection.
The BEYONCÉ X LEVI’S denim collection — including the Western Crystal ‘90s Shrunken Trucker ($250) and the Western Crystal 501 Curve ($150) — along with two other head-to-toe denim sets will be available starting August 4 on Beyonce.com and globally August 7 on Levi.com and at select Levi’s stores.
