On Wednesday, 10 September, H&M South Africa lit up Johannesburg with the S/S25 Music Experience – a night of fashion, music and celebration marking both the arrival of the second drop of the Spring/Summer 2025 collection and the brand’s 10-year anniversary in South Africa.
The iconic 92 Rivonia building in Sandton was transformed into a striking red-hued stage for an epic lineup of live performances by Kamo Mphela, Shekhinah and Internet Girl, and dynamic DJ sets by Lelowhatsgood, DJ Kent and Baby Whitz.
The guest list included Nomalanga Shozi, Elaine, lordkez, Nadia Jaftha and Prince Grootboom who joined fashion lovers and tastemakers in experiencing the vibrant mix of local music and spring fashion.
The collection is available from 11 September on Superbalist and from 18 September at H&M stores.
