Shelflife is looking for a Social Media Manager to drive its online presence and audience growth across key platforms.
The role centres on creating strategy, managing paid campaigns, and delivering measurable performance across social channels.
Working alongside the content and creative teams, the successful candidate will lead audience growth initiatives, analyse campaign performance, and optimise results through data-driven insights.
The role requires at least three years of experience in social media or paid media, along with strong knowledge of platform trends, analytics tools, and Meta Ads Manager.
What you will be doing…
- Develop and implement data-driven strategies to grow followers, engagement, and reach across Instagram, TikTok, Facebook, Twitter, and YouTube.
- Manage paid social and digital campaigns for Meta Ads, optimizing for performance, ROI, and audience targeting.
- Analyse social and campaign data, providing actionable insights to drive growth and improve performance.
- Conduct competitor benchmarking, trend monitoring, and A/B testing to inform strategy.
- Collaborate with creative and content teams to align assets with audience growth objectives.
- Maintain reporting dashboards, track KPIs, and make recommendations for continuous improvement.
What they’re looking for…
- 3+ years in social media strategy, growth, or paid media management.
- Proven track record of growing social audiences and optimizing campaigns for performance.
- Strong analytical skills and experience with social and paid media analytics tools.
- Hands-on experience with Meta Ads Manager and audience targeting strategies.
- Knowledge of social trends, algorithms, and emerging platforms.
- Results-oriented, highly organized, and comfortable managing multiple campaigns simultaneously.
START DATE: 1 MAY 2026
This position is based at Shelflife’s Head Office in Cape Town and is set to begin on 1 May 2026. | To apply, visit https://form.jotform.com/Shelflife/social-media-growth–paid-media-spe.
